Melinda Machado

Melinda Machado

Director

M.A. in Government, George Washington University
B.J. in Journalism, University of Texas at Austin
B.A. in Government, University of Texas at Austin

Role in Museum: 

An award-winning, strategic communicator, Melinda Machado brings creativity and innovation to her museum leadership position at the National Museum of American History where she is responsible developing and executing the strategy of the museum’s Office of Communications & Marketing.

Melinda brings extensive experience in private sector and non-profit communications, including work for Edelman Public Relations Worldwide and Porter/Novelli Public Relations as well as health-care marketing. Her client responsibilities included Microsoft, PBS, HBO, the Federal Accounting Standards Board, AT&T, Merck and the Cancer Research Foundation of America. Hispanic marketing is another area of expertise and is currently involved in the museum’s Spanish-language TV and Hispanic Advertising initiatives.  

She currently serves on the marketing committee for the Smithsonian’s American Women’s History Initiative and most recently co-chaired a committee informing the implementation of the Smithsonian’s Strategic Plan. Recent communications projects include the donation of First Lady Melania Trump’s inaugural gown, the successful 2018 Year of the Tractor campaign, securing more than 1 million You Tube views for the “found” video of one of Selena’s interviews taped shortly before she died and planning the 200th Anniversary of the Star-Spangled Banner with Secretary Hillary Clinton and Ralph Lauren. That anniversary garnered 27 billion impressions worldwide.

A native Texan, Melinda began her journalism career at the Kerrville Daily Times and served as a legislative assistant for the first Mexican-American woman elected to the Texas House of Representatives. Her early freelance work included serving as a food critic for the Connection Newspapers in Virginia. She is of Cuban and Mexican American descent.

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