“We have a choice to make during our brief visit to this beautiful blue and green living planet: to hurt it or to help it.”
Ray Anderson, carpet manufacturer and sustainability advocate, 2009
Scientists and environmentalists argued that emissions from coal-burning power plants caused pollution. Seeking to be both responsible and profitable, SC Johnson powered their Waxdale, Wisconsin, factory with a combination of wind energy, methane gas from a nearby dump, and cleaner-burning natural gas.
Farmers and food producers responded to the environmental concerns of consumers and new governmental regulations in many ways, including: controlling fertilizer runoff, increasing organic production, avoiding endangered fish, using water more wisely, and reducing chemical additives.