Low-Dose Demulen Oral Contraceptive

Description (Brief):

The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.

Description (Brief)

Searle & Company produced this Low-Dose Demulen brand oral contraceptive in San Juan, Puerto Rico, around 1976. Searle was the first company to manufacture birth control pills. These Low-Dose Demulen pills came in a yellow plastic compact case. Inside the compact is a 21-pill blister pack that organizes the monthly pill regimen into weekly rows, labeled by day of the week.

Date Made: 1976

Maker: G. D. Searle and Company

Location: Currently not on view

Place Made: Puerto Rico: San Juan, San Juan

Subject: Birth Control/ContraceptionWomen's Health

Subject:

See more items in: Medicine and Science: Medicine, Health & Medicine, Birth Control

Exhibition:

Exhibition Location:

Credit Line: Gift of Gladys Abell and Lester D. Johnson, Jr., M.D.

Data Source: National Museum of American History

Id Number: 1981.0760.013Catalog Number: 1981.0760.013Accession Number: 1981.0760

Object Name: pharmaceutical, compact ofcontraceptive, oralOther Terms: pharmaceutical, compact of; Pharmaceutical; Contraceptive; Oral Contraceptive; Tablet

Physical Description: ethynodiol diacetate, 1 mg (drug active ingredients)ethinyl estradiol, 50 mcg (drug active ingredients)white (pill color)Measurements: overall: 1.5 cm x 9.5 cm x 11.5 cm; 9/16 in x 3 3/4 in x 4 1/2 inoverall, as stored: 1/2 in x 3 3/4 in x 4 5/8 in; 1.27 cm x 9.525 cm x 11.7475 cm

Guid: http://n2t.net/ark:/65665/ng49ca746a9-17fe-704b-e053-15f76fa0b4fa

Record Id: nmah_1068227

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