Tri-Novum Oral Contraceptive

Description (Brief):

The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.

Description (Brief)

Ortho-Cilag Pharmaceutical Limited of Buckinghamshire, England, produced this TriNovum brand oral contraceptive in 1988. The monthly dosage of 21 pills is arranged in three rows of 7 pills, numbered 1–21 in a switchback pattern, with the days of the week listed at the left. This package of TriNovum contains three blister packs of 21 pills.

Date Made: 1988

Maker: Ortho-Cilag Pharmaceutical Limited

Location: Currently not on view

Place Made: United Kingdom: England, Buckinghamshire

Subject: Birth Control/ContraceptionWomen's Health


See more items in: Medicine and Science: Medicine, Health & Medicine, Birth Control


Exhibition Location:

Credit Line: Gift of Kiehl's Inc.

Data Source: National Museum of American History

Id Number: 1989.0196.216Catalog Number: 1989.0196.216Accession Number: 1989.0196

Object Name: oral contraceptives, tablets ofcontraceptive, oralOther Terms: oral contraceptives, tablets of; Pharmaceuticals; Contraceptives; Tablets

Physical Description: foil (blister packs material)norethisterone B. P., 0.5 mg (drug active ingredients)ethinyloestradiol B. P., 35 mcg (drug active ingredients)norethisterone B. P., 0.75 mg (drug active ingredients)norethisterone B. P., 1.0 mg (drug active ingredients)cardboard (box material)plastic (blister packs material)paper (leaflet material)Measurements: box: 1.3 cm x 9.6 cm x 4.4 cm; 1/2 in x 3 3/4 in x 1 3/4 inblister packs (3): 9 cm x 4 cm; 3 9/16 in x 1 9/16 infolded leaflet: 26.5 cm x 25.5 cm; 10 7/16 in x 10 1/16 inoverall, box: 1 3/4 in x 4 in x 1/2 in; 4.445 cm x 10.16 cm x 1.27 cmoverall, pill pack: 1 1/2 in x 3 1/2 in x 1/8 in; 3.81 cm x 8.89 cm x .3175 cm


Record Id: nmah_1141995

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