Minute Maid Juice Pitcher by Tupperware


This tall, white pitcher represents two significant food-related innovations with roots in 1940s America: frozen orange juice concentrate, developed by scientists who patented the manufacturing process in 1948, and Tupperware, the polyethylene container system developed by Earl Tupper in 1948 and sold by direct marketing to consumers in their homes.

This polyethylene pitcher, including its lid and spout cap, was sold as a promotional tie-in between Tupperware and Minute Maid juices. The pitcher is printed with an image of a smiling girl wearing a bonnet. Red lettering on the pitcher reads, "Minute Maid Large Family Size Juice Mixer." Mixing instructions and measuring lines are printed on the back.

Processors of frozen concentrated orange juice like Minute Maid recreated the flavor of fresh orange juice by adding “cut-back” (fresh juice, flavor essences, and peel oil) to the thick concentrate before freezing. At home, consumers mixed the frozen concentrate with water in pitchers of their own, or in containers like this, especially promoted for this purpose. Shipped nation-wide, the frozen concentrated product was easy to make and provided orange juice all year long when fresh-squeezed juice was prohibitively expensive.

Date Made: ca 1949ca 1953 - 1955

Maker: Tupperware

Place Made: United States: Rhode Island, Woonsocket

Depicted: GirlsSubject: BeveragesPromotional ItemPlastics


See more items in: Home and Community Life: Domestic Life, FOOD: Transforming the American Table 1950-2000, Advertising, Domestic Furnishings

Exhibition: Food: Transforming the American Table

Exhibition Location: National Museum of American History

Credit Line: Glenn O. Tupper

Data Source: National Museum of American History

Id Number: 1992.0605.001A-CCatalog Number: 1992.0605.001A-CAccession Number: 1992.0605

Object Name: Juice Mixermixer, juice

Physical Description: plastic (polyethylene) (overall material)ink (decoration material)Measurements: average spatial: 25 cm x 12.5 cm; 9 13/16 in x 4 15/16 in

Guid: http://n2t.net/ark:/65665/ng49ca746b3-ed4e-704b-e053-15f76fa0b4fa

Record Id: nmah_1170434

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