Shirt Advertising UUNET A WorldCom Company 2000 Japan Legend


This white 100% cotton man's long-sleeved button- down dress shirt seems to of broadcloth with a shirttail hem. There is a pocket on the left upper side. It is a size XL. Embroidered in dark blue thread above the shirt pocket are the UUNET logo and the words: A WorldCom Company (/) 2000 JAPAN Legend. The WorldCom starburst logo is embroidered above the UUNET and is done in orange. The inner label with care instruction is written in Japanese and carries three spare buttons.

According to the donor, Japan was considered an important market for the early Internet servce provider UUNET to enter because the population was educated. PC ownership was high, and there were few entrants competing in the market for Internet services. UUNET made significant investment building its network, customer base, and employee base in Japan from 1998 - 2000. From 1998 -2000 employee delegations from Japan visited UUNET's US offices and in connection with their visits, collected various corporate-logo garments from US counterparts. On a visit to Japan in 2000, UUNET executives were given this shirt. US executives were not sure what the reference to "Legend" signified. It was common for UUNET's Japanese marketing team to include English words in UUNET Japanese materials -- an example was a product line called UUdirect Smart service. When questioned on why the word "smart" was used, UUNET's Japanese marketing personnel told US executives were that the English word had no particular connection to the UUNET service but had general positive conotations with Japanese consumers.

Date Made: 1990s2000

Maker: WorldComManufacturer: Uniqlo

Location: Currently not on view

Place Made: Japan

See more items in: Medicine and Science: Computers


Exhibition Location:

Credit Line: Clint N. Smith

Data Source: National Museum of American History

Id Number: 2002.3114.01Catalog Number: 2002.3114.01Nonaccession Number: 2002.3114

Object Name: Dress ShirtShirt

Measurements: unfolded, flat: 85 cm x 71 cm; 33 15/32 in x 27 15/16 in


Record Id: nmah_1186361

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.