McDonald's Clam Shell Container

Description:

This yellow, polystyrene clam shell food container held one McDonald’s Quarter Pounder® with cheese. It is yellow with red writing all over, which says “Quarter Pounder® with cheese,” “100% pure beef. Wgt. ¼ lb. before cooking,” the name “McDonald’s®” and the double arches logo. The Quarter Pounder® was introduced in 1973 to the national market for customers who wanted a larger hamburger patty than McDonald’s® standard hamburger.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

Associated Date: 1975-1990

Location: Currently not on view

See more items in: Work and Industry: Retail and Marketing, Food, Advertising

Exhibition:

Exhibition Location:

Data Source: National Museum of American History

Id Number: 1998.0349.04Accession Number: 1998.0349Catalog Number: 1998.0349.04

Object Name: container

Physical Description: polystyrene (overall material)Measurements: overall: 13 cm x 13.5 cm x 7 cm; 5 1/8 in x 5 5/16 in x 2 3/4 in

Guid: http://n2t.net/ark:/65665/ng49ca746ab-d0c5-704b-e053-15f76fa0b4fa

Record Id: nmah_1200814

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