McDonald's Clam Shell Container


This polystyrene clam shell food container held one McDonald’s Big Mac. The container is pink over all with pink etched writing which says “Big Mac™” and the name “McDonald’s®” with the double arches logo. The Big Mac™, introduced in 1968 to the national market, consists of two regular beef patties with an extra bun slice separating them. The Big Mac™ was created as a way to compete with a similar sandwich offered at Big Boy®.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

Associated Date: 1975-1990

Location: Currently not on view

See more items in: Work and Industry: Retail and Marketing, Food, Advertising


Exhibition Location:

Data Source: National Museum of American History

Id Number: 1998.0349.07Accession Number: 1998.0349Catalog Number: 1998.0349.07

Object Name: container

Physical Description: polystyrene (overall material)Measurements: overall: 13 cm x 13.5 cm x 7 cm; 5 1/8 in x 5 5/16 in x 2 3/4 in


Record Id: nmah_1200817

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