ModiCon Oral Contraceptives

Description (Brief):

The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.

Description (Brief)

The Ortho Pharmaceutical Corporation of Raritan, New Jersey, produced this ModiCon brand oral contraceptive around 1977. The foil package contains a 21-pill Dialpak dispenser. Ortho trademarked the term DialPak in 1965, and was the first company to release their medication in a memory-aid device, now ubiquitous among makers of oral contraceptives.

Date Made: 1978-1979Product Expiration Date: 1979-12

Maker: Ortho Pharmaceutical Corporation

Location: Currently not on view

Place Made: United States: New Jersey, Raritan

Subject: Birth Control/ContraceptionCollection: Georgetown PharmacySubject: Women's Health


See more items in: Medicine and Science: Medicine, Health & Medicine, Birth Control


Exhibition Location:

Credit Line: Gift of Matthew E. Donahue, M.D., in memory of Francis Donahue

Data Source: National Museum of American History

Id Number: 2002.0136.150Accession Number: 2002.0136Catalog Number: 2002.0136.150

Object Name: contraceptivecontraceptive, oralOther Terms: contraceptive; Contraceptives

Physical Description: foil (package material)norethindrone (drug active ingredients)ethinyl estradiol (drug active ingredients)Measurements: overall: 13 cm x 8 cm x 1.5 cm; 5 1/8 in x 3 5/32 in x 19/32 inoverall: 5/8 in x 3 3/8 in x 4 7/8 in; 1.5875 cm x 8.5725 cm x 12.3825 cm


Record Id: nmah_1215890

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