Levlen 28 Oral Contraceptives

Description (Brief):

The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.

Description (Brief)

Berlex Laboratories, a subsidiary of Wyeth Laboratories Inc. in Wayne, New Jersey, produced this Levlen 28 brand oral contraceptive around 1997. The object consists of a white paper box containing a physician’s sample of Levlen 28 with two user information leaflets. Levlen 28 came in Wyeth’s patented Slidecase dispenser. The monthly dosage consists of 21 orange hormonal pills and 7 pink inert pills.

Date Made: ca 1997

Maker: Berlex Laboratories, Inc.Wyeth Laboratories Inc.

Location: Currently not on view

Place Made: United States: New Jersey, WayneUnited States: Pennsylvania, Philadelphia

Subject: Birth Control/ContraceptionWomen's Health

Subject:

See more items in: Medicine and Science: Medicine, Health & Medicine, Birth Control

Exhibition:

Exhibition Location:

Credit Line: Gift of Gladys Johnson

Data Source: National Museum of American History

Id Number: 2004.0118.02Catalog Number: 2004.0118.02Accession Number: 2004.0118

Object Name: contraceptive, oral

Physical Description: levonorgestrel, 0.15 mg (drug active ingredients)ethinyl estradiol, 0.03 mg (drug active ingredients)paper (box material)Measurements: overall: 13.75 cm x 10.5 cm x 2 cm; 5 7/16 in x 4 1/8 in x 13/16 inoverall: 1 7/8 in x 4 1/4 in x 5 1/2 in; 4.7625 cm x 10.795 cm x 13.97 cm

Guid: http://n2t.net/ark:/65665/ng49ca746ab-6b26-704b-e053-15f76fa0b4fa

Record Id: nmah_1273021

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