One of the New Deal’s most successful programs involved bringing electric power to rural America. The Rural Electrification Administration helped educate people about the uses of electricity by sponsoring so-called road shows that traveled around the country. One early REA staff member, Louisan Mamer, demonstrated electrical kitchen appliances like this stand mixer to farm women used to cooking with wood or coal. An affiliated agency, the Electric Home and Farm Authority, helped to finance the purchase of appliances and other electrical tools once rural cooperatives had been established.
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