Xerox sponsor pin created for the Olympic Games. Olympic pin collecting began as early as 1900 and gained momentum at the 1936 Games. Through the 1960s pin trading was on the upswing but really took off at the 1984 Los Angeles Summer Games with sponsor's becoming more prevalent. Coca-Cola set up a pin trading area at the Calgary Games which gave a boost to the hobby which is still a big part of the Olympic experience.
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