This red tin was used to market Juicy Fruit® gum. The tin was designed to hang against a wall or other flat surface and the gum would be held in the basket on the bottom front of the tin.
Juicy Fruit® is a brand of gum developed by Wm Wrigley Jr. Company. William Wrigley, Jr., started his business in 1892 in Chicago, Ill. He developed the Juicy Fruit® brand in 1893, along with the other iconic Wrigley’s brand, Spearmint®. During WWII, the company removed its chewing gum brands from the civilian market and continued to only fulfill orders for US troops rather than sell a product of inferior quality due to war rationing. As of 2008, Wm Wrigley Jr. Company has been part of Mars, Inc.
Sweet treats have been a part of the human diet nearly since the beginning of human existence. The type of treat has changed over time, but human desire for sweetness has not. Candy can be hard or chewy, may or may not contain chocolate and can be sweet or sour. Sugar cane was introduced to Europeans when crusaders brought the substance back from the Middle East, and it was with these Europeans that sugar gained its highly prized status as an art form and a gift to be given away on special occasions. A status that persists to this day when a suitor gives their beloved chocolate for Valentine’s Day.
At one time, small family owned confectionary shops dominated the American landscape. Opening a candy making business was a relatively low cost investment, all one needed was a kitchen and a basket to sell their treats from on the street. As demand grew, they could grow their business. Today, many of these small businesses have been absorbed into large corporations who command a much greater market power.
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