Brothers Charles and Joseph Revson and chemist Charles Lachman (whose surname provided the “L” in the Revlon name) founded Revlon in 1932 as a company to sell nail enamel. In the following years, the company broadened its product line to include cosmetics and fragrances. Revlon added “Charlie” brand perfume in 1973. The perfume was launched behind an ad campaign that featured model Shelley Hack wearing pantsuits—a change from the dresses and romance in previous perfumery advertising—that was meant to target a more liberated and independent woman.
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