Charlie Perfume, Dummy Bottle - Revlon


Brothers Charles and Joseph Revson and chemist Charles Lachman (whose surname provided the “L” in the Revlon name) founded Revlon in 1932 as a company to sell nail enamel. In the following years, the company broadened its product line to include cosmetics and fragrances. Revlon added “Charlie” brand perfume in 1973. The perfume was launched behind an ad campaign that featured model Shelley Hack wearing pantsuits—a change from the dresses and romance in previous perfumery advertising—that was meant to target a more liberated and independent woman.

Date Made: after 1973

Maker: Revlon

Location: Currently not on view

See more items in: Medicine and Science: Medicine, Health & Medicine, Beauty and Hygiene Products: Fragrance, American Enterprise, Beauty and Health


Exhibition Location:

Credit Line: Gift of Ruth Kline

Data Source: National Museum of American History

Id Number: 2009.3030.17Catalog Number: 2009.3030.17Nonaccession Number: 2009.3030

Object Name: fragrance, display bottle

Physical Description: glass (container material)plastic (container material)metal (container material)Measurements: overall: 4 7/8 in x 2 5/8 in x 1 5/8 in; 12.3825 cm x 6.6675 cm x 4.1275 cm


Record Id: nmah_1360354

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