Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Tumwater brand apple crate label was used by the Cashmere Fruit Exchange in Cashmere, Washington during the beginning of the 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. Tumwater Canyon is pictured on the label, and its large stream that runs into Lake Wenatchee is surrounded by a forest, flowing down from the mountains. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.

Referenced Business: Cashmere Fruit Exchange

Location: Currently not on view

Place Made: United States: Washington, Cashmere

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture


Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.017Accession Number: 1979.0441Catalog Number: 1979.0441.017

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 8 7/8 in x 10 3/8 in; 22.5425 cm x 26.3525 cm


Record Id: nmah_1361655

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