Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Tumwater brand apple crate label was used by the Cashmere Fruit Exchange in Cashmere, Washington during the beginning of the 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. Tumwater Canyon is pictured on the label, and its large stream that runs into Lake Wenatchee is surrounded by a forest, flowing down from the mountains. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
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