Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Happy Landing brand orange crate label was used by the Golden West Citrus Association of Tustin, California during the 1930s. The lithographed label was produced by the Western Lithography Company of Los Angeles, California. The blue label has a diagonal color illustration of a yellow propeller plane landing on a dirt runway at a small airport. The image was copyrighted in 1934 by the G.C. Association.
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