Orange Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Happy Landing brand orange crate label was used by the Golden West Citrus Association of Tustin, California during the 1930s. The lithographed label was produced by the Western Lithography Company of Los Angeles, California. The blue label has a diagonal color illustration of a yellow propeller plane landing on a dirt runway at a small airport. The image was copyrighted in 1934 by the G.C. Association.

Referenced Business: Goldenwest Citrus Assn.

Location: Currently not on view

Place Made: United States: California, Tustin

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture


Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.019Accession Number: 1979.0441Catalog Number: 1979.0441.019

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 11 1/4 in x 11 1/2 in; 28.575 cm x 29.21 cm


Record Id: nmah_1361657

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