Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Cas-Co brand apple crate label was used by the Associated Fruit Company on Cashmere, Washington during the early 20th century. The red lithographed label has a central illustration of a barrel with “CAS-CO” written in the center. The label calls Cashmere “The Heart of the famous Wenatchee Valley,” which was one of the most productive apple-producing regions of the United States.

Referenced Business: Associated Fruit Company

Location: Currently not on view

Place Made: United States: Washington, Cashmere

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture


Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.020Accession Number: 1979.0441Catalog Number: 1979.0441.020

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 9 in x 10 1/2 in; 22.86 cm x 26.67 cm


Record Id: nmah_1361658

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