Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This HI-YU brand apple crate label was used by the Northern Fruit Company Inc., of Wenatchee, Washington during the early 20th century. The label was lithographed by Crocker-Union of Seattle, Washington. The label has a large illustration of a Native American man wearing a colorful feathered headdress. Native American imagery was a popular motif in fruit crate labeling during the early 20th century, linking the commercializing fruit industry with a more agrarian time gone by.
Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.