Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This HI-YU brand apple crate label was used by the Northern Fruit Company Inc., of Wenatchee, Washington during the early 20th century. The label was lithographed by Crocker-Union of Seattle, Washington. The label has a large illustration of a Native American man wearing a colorful feathered headdress. Native American imagery was a popular motif in fruit crate labeling during the early 20th century, linking the commercializing fruit industry with a more agrarian time gone by.

Referenced Business: Northern Fruit Co. Inc.

Location: Currently not on view

Place Made: United States: Washington, Wenatchee

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture


Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.025Accession Number: 1979.0441Catalog Number: 1979.0441.025

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm


Record Id: nmah_1361663

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