Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This OK brand apple crate label was used by the Chelan Falls Cold Storage Company of Chelan Falls, Washington during the early 20th century. The lithographed green label has a large central illustration of a red apple on its branch. Chelan Falls is part of the Wenatchee Valley region that claimed to be the “Apple Capital of the World.”
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