Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Uncle Tom brand apple crate label was used by North Western Apples during the early 20th century. This lithographed label was produced by the Traung Label Company of Seattle, Washington. The label has an illustration of a young African American child standing on a background of grass staring up at an oversized red and golden apple.

See more items in: Work and Industry: Agriculture, Food, American Enterprise, Crate Labels, Agriculture

Exhibition: American Enterprise

Exhibition Location: National Museum of American History

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.065Accession Number: 1979.0441Catalog Number: 1979.0441.065

Object Name: crate label

Physical Description: paper; wood (overall material)Measurements: overall: 8 1/2 in x 10 1/2 in; 21.59 cm x 26.67 cm


Record Id: nmah_1361703

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.