Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Uncle Tom brand apple crate label was used by North Western Apples during the early 20th century. This lithographed label was produced by the Traung Label Company of Seattle, Washington. The label has an illustration of a young African American child standing on a background of grass staring up at an oversized red and golden apple.
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