Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Nuchief brand apple crate label was in use from 1900-1950. The lithographed label was produced by the Schmidt L. Company of Seattle, Washington. The label has an image of a young Native American boy wearing a headdress and carrying an apple and a hatchet. There is a Hi-Up brand label insert that depicts an eagle perched on its mountain nest with three eaglets inside. These apples were grown by the Peshastin Co-operative, and distributed by Nuchief Sales. Growers, packers, and distributors in the Northwest banded together in co-operatives to secure the best value for their produce and combat growers in other regions.

Referenced Business: Nuchief Sales Inc.

Location: Currently not on view

Place Made: United States: Washington, Wenatchee

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture


Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.068Accession Number: 1979.0441Catalog Number: 1979.0441.068

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 8 7/8 in x 10 1/4 in; 22.5425 cm x 26.035 cm


Record Id: nmah_1361706

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.