Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Don't Worry brand apple crate label was used by the George F. Joseph Company of Yakima, Washington during the early 20th century. The lithographed label was produced by the Lehmann Lithograph Company of San Francisco, California. The label has a dark brown background, with an illustration of a young child with a ruddy glow in his cheeks holding a once bitten apple. Apple growers stressed the health benefits of eating apples in their advertising.

Referenced Business: George F. Joseph Co.

Location: Currently not on view

Place Made: United States: Washington, Yakima

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture


Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.070Accession Number: 1979.0441Catalog Number: 1979.0441.070

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 8 3/4 in x 10 3/4 in; 22.225 cm x 27.305 cm


Record Id: nmah_1361708

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