Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Riverside brand loganberry crate label was used by the McClintock-Trunkey Company of Spokane, Washington during the early 20th century. The lithographed label has a red background, with an inset image of a factory by a waterfall. The loganberry was hybridized by James Harvey Logan, and is a cross between a blackberry and a red raspberry.
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