Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Wenoka apple crate label was used by the packing company Captain Robert J. Graham of Cashmere, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The crate label has a large central image of an arrowhead, with a profile image of a Native American in the arrow’s center. There is an inset image of a Clipper Ship on the left. The apples were likely grown by the co-operative behind the Clipper Ship brand, and then packed and distributed using the Wenoka brand.
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