Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Chief Joseph brand apple crate label was used by the Ryan Fruit Company of Yakima, Washington during the early 20th century. The label was lithographed by the Louis Rocsh Lithograph Company of San Francisco, California. The label has a central image of an arrowhead with an illustration of a Native American wearing a headdress. The depiction of Native Americans was a common theme in fruit label art.

Referenced Business: Ryan Fruit Co.

Location: Currently not on view

Place Made: United States: Washington, Yakima

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture


Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.106Accession Number: 1979.0441Catalog Number: 1979.0441.106

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 11 1/2 in x 11 1/2 in; 29.21 cm x 29.21 cm


Record Id: nmah_1361744

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.