Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Highland Fruits brand apple crate label was used by the Highland Fruits Company of Wenatchee, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has a red plaid background, with the text “Highland Fruits” in three-dimensional font. These apples came from Wenatchee, part of a region that claimed to be the “Apple Capital of the World.”
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