Pumpkin Shipping Crate

Description (Brief):

This is a side panel of a shipping crate for Del Monte canned pumpkin. Del Monte is the premium brand of the California Packing Corporation (Calpak). The Calpak cooperative heavily promoted Del Monte as its high quality, premium product through full-page color ads in national publications. In 1967, Calpak changed its name to the Del Monte Corporation to capitalize on the brand’s recognition.

Referenced Business: California Packing Corporation

Location: Currently not on view

Place Made: United States: California, San Francisco

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture


Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.253Catalog Number: 1979.0441.253Accession Number: 1979.0441

Object Name: crate label

Physical Description: ink (crate label material)wood (substrate material)Measurements: crate label: 6 13/16 in x 12 1/2 in; 17.3355 cm x 31.75 cm

Guid: http://n2t.net/ark:/65665/ng49ca746ad-021b-704b-e053-15f76fa0b4fa

Record Id: nmah_1361892

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