This is a side panel of a shipping crate for Del Monte canned pumpkin. Del Monte is the premium brand of the California Packing Corporation (Calpak). The Calpak cooperative heavily promoted Del Monte as its high quality, premium product through full-page color ads in national publications. In 1967, Calpak changed its name to the Del Monte Corporation to capitalize on the brand’s recognition.
Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.
If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.