This circular button has blue and black text on a yellow border that reads: Increase your Maptitude. Maptitude Geographic Information System by Caliper. It has an image of a person's profile filled in with an image of a world map.
Caliper Corporation was founded in 1983 in Newton, Massachusetts. They provide GIS consulting and mapping and transportation software solutions.
Maptitude Mapping Software, first released in 1995, is used to spot geographic patterns and discover how they affect your business -- such as where customers were located and what locations had the highest sales.
Reference: [last accessed 2019-08-06]
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