Advertising Button, Caliper Corporation, Maptitude Geographic Information System


This circular button has blue and black text on a yellow border that reads: Increase your Maptitude. Maptitude Geographic Information System by Caliper. It has an image of a person's profile filled in with an image of a world map.

Caliper Corporation was founded in 1983 in Newton, Massachusetts. They provide GIS consulting and mapping and transportation software solutions.

Maptitude Mapping Software, first released in 1995, is used to spot geographic patterns and discover how they affect your business -- such as where customers were located and what locations had the highest sales.

Reference: [last accessed 2019-08-06]

Date Made: c 1990s

Location: Currently not on view

See more items in: Medicine and Science: Computers, Advertising, Computers & Business Machines, Measuring & Mapping


Exhibition Location:

Credit Line: David DeJean

Data Source: National Museum of American History

Id Number: 2009.3071.195Catalog Number: 2009.3071.195Nonaccession Number: 2009.3071

Object Name: button, advertising

Physical Description: plastic (overall material)metal (overall material)Measurements: overall: 3/16 in x 2 1/4 in; .47625 cm x 5.715 cm


Record Id: nmah_1366899

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