Lo/Ovral Oral Contraceptive

Description (Brief):

The popularity of “the Pill” created a new market for pharmaceutical companies. For the first time, healthy women would be taking medication for an extended period of time. Pill manufacturers developed unique packaging in order to distinguish their product from those of their competitors and build brand loyalty. Packaging design often incorporated a “memory aid” to assist women in tracking their daily pill regimen, as well as styled cases to allow pills to be discreetly carried in bags and purses. The National Museum of American History’s Division of Medicine and Science’s collection of oral contraceptives illustrates some of the changes that the packaging and marketing of the Pill underwent from its inception in 1960 to the present.

Description (Brief)

Wyeth Laboratories Inc. produced this Lo/Ovral brand oral contraceptive around 2004. There are 28 pills in a blister pack that is inserted into a pink plastic holder. The blister pack contains 21 white hormonal pills and 7 pink inert pills. The holder has the days of the week embossed around the perimeter. The pills come with a pink carrying sleeve decorated with flowers and a butterfly. The pill pack includes a booklet entitled “Taking the Pill: What you need to know about Lo/Ovral.”

Date Made: ca 2004

Maker: Wyeth-Ayerst Laboratories

Location: Currently not on view

Place Made: United States: Pennsylvania, Philadelphia

Subject: Birth Control/ContraceptionWomen's Health

Subject:

See more items in: Medicine and Science: Medicine, Health & Medicine, Birth Control

Exhibition:

Exhibition Location:

Data Source: National Museum of American History

Id Number: 2004.3030.33Nonaccession Number: 2004.3030Catalog Number: 2004.3030.33

Object Name: contraceptive, oralOther Terms: Contraceptives; Patent Medicines; Drugs; Non-Liquid

Physical Description: norgestrel, 0.3 mg (drug active ingredients)ethinyl estradiol, 0.03 mg (drug active ingredients)Measurements: pill pack: 18.2 cm x 5.9 cm x .9 cm; 7 3/16 in x 2 5/16 in x 3/8 inoverall, pill pack: 2 1/4 in x 7 1/8 in x 1/4 in; 5.715 cm x 18.0975 cm x .635 cmoverall, booklet: 6 1/8 in x 4 1/8 in x 1/8 in; 15.5575 cm x 10.4775 cm x .3175 cm

Guid: http://n2t.net/ark:/65665/ng49ca746ad-11ae-704b-e053-15f76fa0b4fa

Record Id: nmah_1379846

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