T-shirt, "Who is Crljenak Kasteljanski?"

Description:

To mark the annual harvest season, or “crush,” the Ravenswood Winery in Sonoma, California, produces a staff T-shirt. The work of the entire year culminates in the harvest, and weeks and weeks of intense, nearly non-stop work results in hundreds of gallons of wine fermenting in huge tanks.

Different each year, the special T-shirts solidify unity and celebrate shared identity among staff for the hard work of harvest and crush. The shirts identify the people who are helping create what will become a new vintage. The slogan typically plays off some bit of shared humor or insider’s knowledge, perhaps something the crew studied during the year. Wearing the shirts, the crew shares a private joke, while anyone who sees the shirt may wish to be in on the secret, to belong to the group.

This burgundy T-shirt, from the 2002 season, poses the question, Who is Crljenak Kastelanski? The question is not really who, but what, for Crjenak Kastelanski is the name of the Croatian grape that is the parent stock of modern Zinfandel. It was identified through DNA analysis by Dr. Carole Meredith of the Department of Viticulture and Enology at UC Davis, who worked in collaboration with Ivan Pejic and Edi Maletic, scientists at the University of Zagreb. Their discovery was announced in December 2001, providing the esoteric, insider’s knowledge for the 2002 harvest T-shirt at Ravenswood.

Date Made: 2002

Maker: Hanes Corporation

Location: Currently not on view

Subject: Wine

Subject:

See more items in: Work and Industry: Food Technology, Food, FOOD: Transforming the American Table 1950-2000

Exhibition:

Exhibition Location:

Credit Line: Gift of Joel Peterson

Data Source: National Museum of American History

Id Number: 2011.0150.07Catalog Number: 2011.0150.07Accession Number: 2011.0150

Object Name: t-shirt

Guid: http://n2t.net/ark:/65665/ng49ca746ad-9b0c-704b-e053-15f76fa0b4fa

Record Id: nmah_1417691

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