McDonald's Toy Story 2 Premium Bag


This clear plastic McDonald’s® premium toy bag was used to distribute toy #9, “Bo Peep.” These bags were used to package McDonald’s® toys inside the Happy Meal® box. The premium bag has Ronald McDonald and the golden arches logo printed on one side and pertinent toy information printed inside a gray box. On the reverse, warning information regarding the toys has been printed for consumers. The Happy Meal® was released in 1979 as a way to package a meal together in a fun, collectible container that appealed to children. Happy Meals® have since become progressively more elaborate in the type of food offered (with various healthier options) and the premiums available with the meal. In 1996, McDonald’s® and Disney signed a 10 year, exclusive partnership agreement where McDonald’s® was able to use Disney characters for Happy Meal® premiums and Disney would receive free promotion of upcoming movies through McDonald’s®. This partnership appeared like a natural fit for the two companies since they had an overlapping market base. From November 26, 1999 through December 23, 1999, McDonald’s® marketed the Toy Story 2 Happy Meal® premiums.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

Date Made: ca 1999

Location: Currently not on view

See more items in: Work and Industry: Retail and Marketing, Food, Popular Entertainment, Advertising


Exhibition Location:

Data Source: National Museum of American History

Id Number: 2012.3045.05Catalog Number: 2012.3045.05Nonaccession Number: 2012.3045

Object Name: bag

Physical Description: plastic (overall material)Measurements: overall: 7 3/8 in x 4 3/8 in x 1/16 in; 18.7325 cm x 11.1125 cm x .15875 cm


Record Id: nmah_1419358

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.