McDonald's Holiday Pie Box


This clam shell paper box was used to distribute one Holiday Custard Style Pie. It is decorated with Toy Story 2 advertising and McDonald’s® golden arches logo. Woody and Bullseye the Horse, both Toy Story 2 characters, appear on one side of the box, Jessie appears on the reverse side. In 1996, McDonald’s® and Disney signed a 10 year, exclusive partnership agreement where McDonald’s® was able to use Disney characters for Happy Meal® premiums and Disney would receive free promotion of upcoming movies through McDonald’s®. This partnership appeared like a natural fit for the two companies since they had an overlapping market base. From November 26, 1999 through December 23, 1999, McDonald’s® marketed the Toy Story 2 Happy Meal® premiums.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

Date Made: 1999

Location: Currently not on view

See more items in: Work and Industry: Retail and Marketing, Food, Popular Entertainment, Advertising


Exhibition Location:

Data Source: National Museum of American History

Id Number: 2012.3045.09Catalog Number: 2012.3045.09Nonaccession Number: 2012.3045

Object Name: box

Physical Description: paper (overall material)Measurements: overall: 5 in x 2 5/16 in x 1 in; 12.7 cm x 5.87375 cm x 2.54 cm


Record Id: nmah_1419382

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