Mr. Peanut® Statue

Description:

This is a cast iron figure in the shape of Mr. Peanut®, the Planters® Nut and Chocolate Company spokes character. This object weighs over 300lbs and was placed on a fence post surrounding the Planters® factory in Wilkes-Barre, Pennsylvania. The Planters® company has been using Mr. Peanut® as their trademark since 1916 when they held a contest asking participants to draw a logo they thought best represented the company. A young school boy, Antonio Gentile, drew the winning character, a peanut with arms, legs and in some instances a cane performing different tasks. The drawings were refined by a graphic artist, a top hat, monocle and spats were added and Mr. Peanut® was born.

Planters® was founded in 1906 by Amedeo Obici and his partner, Mario Peruzzi in Wilkes-Barre, Pennsylvania. Obici got his start working at a local store selling peanuts, before casting out on his own, selling nuts from a cart. Two years later, they incorporated the business as Planters® Nut and Chocolate Company. They eventually moved to Suffolk, Virginia to be closer to the peanut farms. In 1961, the company was sold to Standard Brands, which merged with Nabisco in 1981. In 2000, Kraft Foods acquired Nabisco, but the Planters® brand is still in use today (2014).

Date Made: 1920s

See more items in: Work and Industry: Retail and Marketing, Advertising, American Enterprise

Exhibition: American Enterprise

Exhibition Location: National Museum of American History

Credit Line: Gift of Kraft Foods Group, Inc.

Data Source: National Museum of American History

Id Number: 2013.0308.01Catalog Number: 2013.0308.01Accession Number: 2013.0308

Object Name: statue

Physical Description: iron (overall material)brown (overall color)black (overall color)white (overall color)Measurements: overall without base: 38 in x 18 1/2 in x 8 in; 96.52 cm x 46.99 cm x 20.32 cm

Guid: http://n2t.net/ark:/65665/ng49ca746a5-4038-704b-e053-15f76fa0b4fa

Record Id: nmah_1452713

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