Foster Farms "Say No to Plumping" Toy


Faced with increasing price competition from national poultry producers, California poultry producer Foster Farms, the largest West Coast producer, commissioned a humorous ad campaign that promoted their chicken by redefining the word natural and building upon customer’s fears of food purity. The campaign coined the term “Plumping” to describe the widespread industry practice of saline water injection. Seeking to differentiate their “all natural” chicken from competitors’ “all natural” chicken Foster Farms created ads that proclaimed that they did not plump.

See more items in: Work and Industry: Agriculture, American Enterprise, Agriculture

Exhibition: American Enterprise

Exhibition Location: National Museum of American History

Credit Line: Gift of Foster Farms through Ron Foster

Data Source: National Museum of American History

Id Number: 2014.3080.05Catalog Number: 2014.3080.05Nonaccession Number: 2014.3080

Object Name: stuffed animal

Physical Description: plush fabric (overall material)Measurements: overall: 5 3/4 in x 5 1/2 in x 7 1/2 in; 14.605 cm x 13.97 cm x 19.05 cm


Record Id: nmah_1465202

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