KCOR Beer Mug


Beer mug inscribed with the KCOR-TV and radio call letters, and the image of the station's iconic Aztec mask. The Aztec mask, created by artist Pedro Teran for the station's studio in San Antonio, Texas, greeted employees and guests at the entrance.

The beer mug represents the early career of station founder, Raoul A. Cortez, who worked as a beer broker and distributor as a young man. It also represents an early advertising sponsor of the station, the local Pearl Brewery. This mug may have been an advertising premium given to audiences or as a gift to station employees.

Date Made: 1955-1961

Subject: Radio and television broadcasting, Latino

See more items in: Work and Industry: Production and Manufacturing, KCOR Radio and Television

Exhibition: American Enterprise

Exhibition Location: National Museum of American History

Credit Line: Gift of Emilio and Irma Nicolas

Data Source: National Museum of American History

Id Number: 2014.0320.02Catalog Number: 2014.0320.02Accession Number: 2014.0320

Object Name: mug

Physical Description: glass; wood (overall material)Measurements: overall: 5 in x 3 in x 4 3/4 in; 12.7 cm x 7.62 cm x 12.065 cm

Guid: http://n2t.net/ark:/65665/ng49ca746b3-2fa1-704b-e053-15f76fa0b4fa

Record Id: nmah_1591333

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.