La Esperanza Bakery Coffee Cup


This white stoneware coffee cup was manufactured by the Technical Porcelain and Chinaware Company (TEPCO) of El Cerrito, California. It was used at the La Esperanza Bakery in Los Angeles. The bakery’s founder, Ezequiel Moreno, came to Los Angeles in 1916 with his wife, Guadalupe de la Torre and settled in East Los Angeles, California. Trained as a baker in his native state, Zacatecas, Mexico, Moreno began selling Mexican breads and pastries from horse-drawn carts in the surrounding LA neighborhoods of Maravilla, Belvedere, and Boyle Heights before opening storefronts in Downtown Los Angeles and Watts.

La Esperanza Bakery’s primary location was on the bottom floor of the Plaza House at 507 North Main Street, in downtown LA’s historic old Plaza district. During the week, it catered mostly to the office workers of the nearby Civic Center, serving “American style” lunches and breakfasts. On the weekends, the bakery was a hub for the local Mexican community serving up menudo, huevos rancheros, and other Mexican food specialties. In addition to La Esperanza Bakery, the Plaza district was home to a rich tapestry of businesses run by a multiethnic coalition of Japanese, Mexican, Chinese, and European immigrants. This network of restaurants, bakeries, theaters, and grocery stores became a central location for immigrants to mobilize around movements for rights and justice in the United States and in their homelands.

Date Made: 1950s

Maker: TEPCO

Place Made: United States: California, El Cerrito

See more items in: Home and Community Life: Ceramics and Glass, Many Voices, One Nation

Exhibition: Many Voices, One Nation

Exhibition Location: National Museum of American History

Credit Line: Gift of Elvira P. Moreno

Data Source: National Museum of American History

Id Number: 2015.0016.02BCatalog Number: 2015.0016.02BAccession Number: 2015.0016

Object Name: cup, coffee

Physical Description: stoneware (overall material)Measurements: overall: 2 1/2 in x 4 3/8 in x 3 1/2 in; 6.35 cm x 11.1125 cm x 8.89 cm


Record Id: nmah_1693980

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