"I Want My MTV" Button


This is a fuchsia button with white, gold and turquoise writing used to promote the new cable channel, MTV®. MTV® officially launched on August 1, 1981 to a limited market. Through aggressive and innovative marketing techniques, MTV staff were able to quickly popularize the fledgling cable music channel. Through the years, MTV® has gone from a channel focused primarily on music videos to include many different types of television programming targeted at contemporary youth culture.

Date Made: 1982

See more items in: Work and Industry: Retail and Marketing, Popular Entertainment, American Enterprise

Exhibition: American Enterprise

Exhibition Location: National Museum of American History

Credit Line: Gift of William L. Bird

Data Source: National Museum of American History

Id Number: 2015.3076.01Catalog Number: 2015.3076.01Nonaccession Number: 2015.3076

Object Name: button

Physical Description: metal (overall material)Measurements: overall: 1/8 in x 1 1/2 in; .3175 cm x 3.81 cm

Guid: http://n2t.net/ark:/65665/ng49ca746b3-3317-704b-e053-15f76fa0b4fa

Record Id: nmah_1695158

Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.

If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.