"I Want My MTV" Button

Description:

This is a fuchsia button with white, gold and turquoise writing used to promote the new cable channel, MTV®. MTV® officially launched on August 1, 1981 to a limited market. Through aggressive and innovative marketing techniques, MTV staff were able to quickly popularize the fledgling cable music channel. Through the years, MTV® has gone from a channel focused primarily on music videos to include many different types of television programming targeted at contemporary youth culture.

Date Made: 1982

See more items in: Work and Industry: Retail and Marketing, Popular Entertainment, American Enterprise

Exhibition: American Enterprise

Exhibition Location: National Museum of American History

Credit Line: Gift of William L. Bird

Data Source: National Museum of American History

Id Number: 2015.3076.01Catalog Number: 2015.3076.01Nonaccession Number: 2015.3076

Object Name: button

Physical Description: metal (overall material)Measurements: overall: 1/8 in x 1 1/2 in; .3175 cm x 3.81 cm

Guid: http://n2t.net/ark:/65665/ng49ca746b3-3317-704b-e053-15f76fa0b4fa

Record Id: nmah_1695158

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