Button, Dwight Eisenhower, 1952


“I Like Ike” is one of the most memorable campaign slogans in American history. It was based on the nickname of Dwight Eisenhower who became famous not as a politician but as a military leader. A five-star general, Eisenhower’s role as the Supreme Commander of the Allied Forces in Europe during World War II made him an attractive post-war candidate to both Republicans and Democrats. Each party tried to convince him to become their presidential nominee in 1952. The Republican “Draft Eisenhower” movement gained momentum when the “I Like Ike” slogan came into use months before Eisenhower officially agreed to contend for the party’s nomination. The slogan soon appeared on a wide variety of campaign items. The majority of voters did like him—Eisenhower defeated his Democratic opponent Adlai Stevenson II twice, in 1952 and 1956.

Used: Political Campaigns


See more items in: Political History: Political History, Campaign Collection, Government, Politics, and Reform, American Democracy: A Great Leap of Faith

Exhibition: American Democracy

Exhibition Location: National Museum of American History

Data Source: National Museum of American History

Id Number: 2015.0200.126Catalog Number: 2015.0200.126Accession Number: 2015.0200

Object Name: button

Measurements: overall: 1 in; 2.54 cm

Guid: http://n2t.net/ark:/65665/ng49ca746b2-98c8-704b-e053-15f76fa0b4fa

Record Id: nmah_1762515

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