This T-shirt came from a 2013 “Giving Tuesday” coordinated fundraising campaign in Baltimore. The campaign, “B’more Gives More,” was run by a fundraising platform called GiveCorps led by Jamie McDonald. “B’more Gives More” involved hundreds of nonprofits and businesses in Baltimore and raised over $5 million. The campaign’s success became a model for other communities.
Giving Tuesday began in 2012 as a collaboration between the 92nd Street Y (a New York City nonprofit) and the United Nations Foundation. The organizations launched an effort to make the Tuesday after Thanksgiving and the start of the holiday shopping season a day of philanthropic donations. Over the next few years, many nonprofits in the United States and around the world embraced Giving Tuesday as a special day for fundraising. In 2019, leaders of the fundraising phenomena established a separate nonprofit named Giving Tuesday. The organization conducts research on giving and promotes collaboration among nonprofits, to encourage people to contribute money or time to nonprofits institutions and social causes.
After GiveCorps was acquired by another online charitable fundraising platform, McDonald launched a philanthropic consultancy and subsequently joined the nonprofit Giving Tuesday as chief strategy officer.
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