Software, America Online All New Version 4.0

Description:

A promotional CD housed in a sealed box. The product was made by America Online to invite users to install and use "America Online All New Version 4.0". The promotion includes 100 hours free for a month. The box and CD have yellow, blue and white colors with a red arrow. The back has a screenshot of the different AOL channels as a name and address making this a box that was shipped directly to someone.

In 1993, America Online under the direction of Jan Brandt initated a direct marketing campaign that distributed floppy disks and then CDs through various sources to encourage people to try out the internet service. The early success of the campaign led to expanding the ways of reaching people not just by direct mail, but by including them with magazines, placing promotional materials at stores like Blockbusters, and other methods. The introduction of CDs made production significantly cheaper, contributing the explosion. Jan Brandt on Quora states that at one point 50% of the CDs produced worldwide had an AOL logo on it. This campaign went on for years and led to the creation of a variety of discs to appeal to diverse audiances.

Date Made: 1999

Maker: America Online, Inc.

Location: Currently not on view

See more items in: Medicine and Science: Computers

Exhibition:

Exhibition Location:

Credit Line: Gift of Kathryn Eberhart

Data Source: National Museum of American History

Id Number: 2016.3019.02Model Number: CR499R26Catalog Number: 2016.3019.02Nonaccession Number: 2016.3019

Object Name: promotional discObject Type: softwarecompact discs

Physical Description: plastic (overall material)cardboard (overall material)Measurements: overall: 6 3/4 in x 5 1/2 in x 1 in; 17.145 cm x 13.97 cm x 2.54 cm

Guid: http://n2t.net/ark:/65665/ng49ca746b2-4b3a-704b-e053-15f76fa0b4fa

Record Id: nmah_1814587

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