Software, America Online Version 7.0 with Britney Spears


This promotional CD features the pop artist, Britney Spears with America Online Version 7.0 being stored on the disc as well. The CD has a picture of Britney Spears and the text on the CD states that the CD has "exclusive video, screen saver & music sampler on this CD!" The promotion offered 1000 hours free for 45 days. Britney Spears was a pop artist who became popular around 1999 and 2000 with hit songs as "Baby One More Time" and "Oops! ... I Did It Again". The materials on the disc might be tied to Britney's third music album, "Britney" which was released at the time as other versions of discs found online have stickers of the CD mentioned affixed.

In 1993, America Online under the direction of Jan Brandt initated a direct marketing campaign that distributed floppy disks then CDs through various mechanism to get people to try out the internet service. The early success of the campaign led to expanding the ways of reaching people not just by direct mail, but including them with magazines, promotional materials at stores like Blockbusters, and other methods. The introduction of CDs made production significantly cheaper contributing the explosion. Jan Brandt on Quora states that at one point 50% of the CDs produced worldwide had an AOL logo on it. This campaign went on for years and led to the creation of a variety of discs to appeal to individuals to try online services.

Date Made: 2001

Maker: America Online, Inc.

Location: Currently not on view

See more items in: Medicine and Science: Computers


Exhibition Location:

Credit Line: Gift of Kathryn Eberhart

Data Source: National Museum of American History

Id Number: 2016.3019.07Model Number: PA202R11Catalog Number: 2016.3019.07Nonaccession Number: 2016.3019

Object Name: promotional discObject Type: compact discssoftware

Physical Description: plastic (overall material)Measurements: overall: 1/16 in x 4 3/4 in; .15875 cm x 12.065 cm


Record Id: nmah_1814624

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