Software, America Online Version 7.0

Description:

This promotional CD has America Online Version 7.0. The CD has a color painting of a toucan sitting on a branch in front of leaves. The promotion offered 1025 hours free for forty-five days.

In 1993, America Online under the direction of Jan Brandt initated a direct marketing campaign that distributed floppy disks then CDs through various mechanism to get people to try out the internet service. The early success of the campaign led to expanding the ways of reaching people not just by direct mail, but including them with magazines, promotional materials at stores like Blockbusters, and other methods. The introduction of CDs made production significantly cheaper contributing the explosion. Jan Brandt on Quora states that at one point 50% of the CDs produced worldwide had an AOL logo on it. This campaign went on for years and led to the creation of a variety of discs to appeal to individuals to try online services.

Date Made: 2001

Maker: America Online, Inc.

Location: Currently not on view

See more items in: Medicine and Science: Computers

Exhibition:

Exhibition Location:

Credit Line: Gift of Kathryn Eberhart

Data Source: National Museum of American History

Id Number: 2016.3019.08Model Number: AM702R1Catalog Number: 2016.3019.08Nonaccession Number: 2016.3019

Object Name: promotional discObject Type: compact discssoftware

Physical Description: plastic (overall material)Measurements: overall: 1/16 in x 4 3/4 in; .15875 cm x 12.065 cm

Guid: http://n2t.net/ark:/65665/ng49ca746b2-61ce-704b-e053-15f76fa0b4fa

Record Id: nmah_1814628

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