Vans skateboarding shoes are blue and red low tops with a blue toe and eyestay. The shoe midsoles are white and the sole is the trademark deep tan, waffle pattern. Introduced in 1976, this pair of Vans is model #95, now known as the Era,and was designed by skateboarders and Z-Boyz teammates Tony Alva and Stacy Peralta. This classic Vans look defined a generation of skateboarders.
Paul and Jim Van Doren, along with partners Gordon Lee and Serge Delia opened the Van Doren Rubber Company in 1966, manufacturing shoes and selling them directly to the public. Vans uses a vulcanized shoe making process where the rubber outsoles are heated and stretched onto the “lasted upper” of the shoe before the rubber is completely cured. The entire shoe is then heated to over 300 degrees. This process creates a ‘sticky’ sole popular with skaters for ensuring a good contact surface with their board. Using pro skaters to design their shoes, producing pro skater models and creating the trademark “sidestripe” recognizable around the world, Vans became the shoe of choice for a generation of skaters and grew into an international enterprise in just 50 years.
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