Performer Gilda Mirós had this newspaper advertisement mounted to commemorate the kickoff of her weekday morning show “Amorosamente” meaning “With Love.”

In the 1950s, consumers made television the centerpiece of the home, fueling competition among broadcasters to create new products, new programming, new stations, and even new networks. Innovators, such as those behind the creation of independent Spanish-language stations and eventually the Spanish International Network (SIN), challenged established broadcasting companies by creating new programming in Spanish and catering to underserved audiences. Established in the early 1960s, SIN knit together independents and created new stations to serve a national audience. With a complex business and legal history, SIN eventually became Univision in the 1980s. In the decades after 1980, Spanish-language programing options grew with recognition of Latinx communities as powerful consumer groups and the advent of new broadcasting technologies such as cable and digital TV.

Date Made: 1987-12

Description (Spanish): La artista Gilda Mirós hizo enmarcar este anuncio publicitario para conmemorar el inicio de su programa matutino diario titulado "Amorosamente".En la década de 1950, los consumidores hicieron de la televisión un componente central de sus hogares, fomentando la competencia entre las difusoras para crear nuevos productos, nueva programación, nuevas estaciones, e incluso nuevas redes. Los innovadores, como los creadores de los canales independientes de habla hispana y el Spanish International Network (SIN), desafiaron a las emisoras establecidas creando nuevos programas en español centradas en audiencias históricamente ignoradas. Establecido a principios de los sesenta, SIN unió a difusoras independentes y creó nuevas estaciones para responder a una audiencia nacional. Tras una compleja trayectoria empresarial y legal, SIN se convertiría en Univisión en la década de 1980. Durante las próximas décadas, las opciones de programación en español crecieron gracias al reconocimiento de la comunidad Latinx, como poderoso grupo de consumidores, y a la introducción de nuevas tecnologías de difusión, como el cable y la televisión digital.Location: Currently not on view

Associated Place: United States: New York, New York City

General Subject Association: LatinoHispanicsUsed: Spanish


See more items in: Work and Industry: Work, Work, Advertising


Exhibition Location:

Credit Line: Gift of Gilda Miros

Data Source: National Museum of American History

Id Number: 2016.0233.05Catalog Number: 2016.0233.05Accession Number: 2016.0233

Object Name: ad

Physical Description: brown; black (overall color)paper; wood (overall material)Measurements: overall: 17 in x 12 1/4 in x 1/4 in; 43.18 cm x 31.115 cm x .635 cm


Record Id: nmah_1848463

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