RCA Victor “Television” sales display binder

Description (Brief):

RCA Victor “Television” sales display binder, 1948. A standing flipbook with 31 pages advertising television receivers made by RCA. “RCA Victor / Television” on cover; “Tumble Top Binder / 54 QC 73 / Pat. 2,258,282 / The Barrett Bindery Co. Chicago” printed inside the back cover. Patent was issued 7 October 1941 to Elmer W. Ericson, assigned to the Barrett Bindery Co. “Form 1A 18052" on first page. This book was used in Ferrara Radio, a retail and service shop founded by Salvatore “Thomas” Ferrara (1900-1970) in 1931. Located in Yonkers, NY, Ferrara added television sales and service to his business in the late 1940s.

Date Made: 1948

Location: Currently not on view

See more items in: Work and Industry: Electricity

Exhibition:

Exhibition Location:

Credit Line: from Thomas Macur, in memory of Thomas Ferrara

Data Source: National Museum of American History

Id Number: 2020.0021.01Accession Number: 2020.0021Catalog Number: 2020.0021.01

Object Name: advertising

Measurements: open: 15 in x 12 5/8 in x 14 1/2 in; 38.1 cm x 32.0675 cm x 36.83 cmclosed: 16 1/8 in x 12 5/8 in x 2 in; 40.9575 cm x 32.0675 cm x 5.08 cm

Guid: http://n2t.net/ark:/65665/ng49dead698-4e28-1cdf-e053-15f76fa02d36

Record Id: nmah_1973306

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