Rising Haze


Highland Brewing Co., a craft brewery in Asheville, North Carolina, debuted this beer in 2020, as the COVID-19 pandemic was impacting all sectors of the American economy and American social life. The style of beer is a hazy India Pale Ale (IPA), the most popular style of craft beer in the U.S. in 2020. Typically, these beers are opaque ("hazy") and feature aromatic, fruity flavor profiles due to the abundant quantities of hops used. The beer's name and the can design reference the brewery's location in the Blue Ridge Mountains. The brewery owner explained that "Rising Haze" also came to symbolize the need to rise out of the haze of the COVID-19 pandemic and the other challenges of 2019 and 2020.

The brewery describes this beer as "naturally hazy, with vibrant and juicy notes of citrus, pineapple, and apricot." It contained 7.0% alcohol by volume. In 2021, the recipe included Mosaic, Ekuanot, Galaxy, Citra, Centennial, and Apollo hops. Malts were 2-Row, Malted Wheat, Flaked Wheat, Carapils, and Malted Rye.

Oscar Wong, who immigrated to the U.S. from Jamaica to study engineering and later retired in Asheville, founded Highland Brewing Co. in 1994. The business initiated a surge in microbreweries in the area. When Wong retired from the brewery, Leah Ashburn, Wong's daughter, became the brewery's family owner, president, and CEO. Gaelic Ale, an American Amber Ale, is the brewery's flagship beer.

Date Made: ca 20192020

Location: Currently not on view

Place Made: United States: North Carolina, Asheville

See more items in: Work and Industry: Food Technology


Exhibition Location:

Credit Line: Gift of Highland Brewing Company through Leah Ashburn

Data Source: National Museum of American History

Id Number: 2021.0108.02Accession Number: 2021.0108Catalog Number: 2021.0108.02

Object Name: beer can

Physical Description: aluminum (overall material)Measurements: overall: 12.5 cm x 6.5 cm x 6.5 cm; 4 29/32 in x 2 9/16 in x 2 9/16 in

Guid: http://n2t.net/ark:/65665/ng49949db0d-bb3f-42a1-8ad5-b931b8f45fec

Record Id: nmah_2009315

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