"We Can Do It!"


Artist J. Howard Miller produced this work-incentive poster for the Westinghouse Electric & Manufacturing Company. Though displayed only briefly in Westinghouse factories, the poster in later year has become one of the most famous icons of World War II.

As women were encouraged to take wartime jobs in defense industries, they became a celebrated symbol of female patriotism. But when the war ended, many industries forced women to relinquish their skilled jobs to returning veterans.

Date Made: ca 1942

Commissioner: Westinghouse Electric CorporationDistributor: War Production Coordinating CommitteeMaker: Miller, J. Howard

Location: Currently not on view

Subject: Homefront, World War IIDepicted: Rosie the RiveterRelated Event: World War II


See more items in: Political and Military History: Political History, Home Front Collection, Government, Politics, and Reform, Advertising, Work, Industry & Manufacturing, National Treasures exhibit, Princeton Posters


Exhibition Location:

Related Web Publication: http://americanhistory.si.edu/treasures

Related Publication: Colman, Penny. Rosie the Riveter, Smithsonian, National Museum of American History. Treasures of American History online exhibition

Data Source: National Museum of American History

Id Number: 1985.0851.05Accession Number: 1985.0851Catalog Number: 1985.0851.05

Object Name: posterObject Type: PostersPhotolithograph

Physical Description: paper (overall material)Measurements: overall: 22 in x 17 in; 55.88 cm x 43.18 cm

Guid: http://n2t.net/ark:/65665/ng49ca746a8-6875-704b-e053-15f76fa0b4fa

Record Id: nmah_538122

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