This hand puppet, known as Snap, is one of the three characters used to represent the famous Kellogg's Rice Krispies cereal. His head is made of molded synthetic rubber, his hands are red felt, and he is dressed in a peachy pink colored cotton shirt. Snap, Crackle, and Pop were created in the 1930s as spokesmen for Kellogg's Rice Krispies. Their images are based on drawings by illustrator Vernon Grant and cartoonist Don Margolis. These three little sprites were popular images used to advertise cereal to children.
This particular set of puppets is from the early 1960s was offered as premiums for saving cereal box tops. These familiar elves continue to represent the Rick Krispies brand in the twenty first century.
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