Ronald McDonald Doll


This object is a Ronald McDonald stuffed doll dressed as a clown figure. The doll is made of two pieces of fabric, sewn together in one long seam. Various colors have been screened onto the fabric to look like a yellow jumpsuit with red zipper, red boots and a red and white striped shirt and socks. The doll has red hair, with a red nose and lips and white face. On the back side McDonald’s® is written in black letter with the golden arches logo. Ronald McDonald made his national debut for McDonald’s in 1966 during a nationwide television commercial. He was later provided several friends and nemeses who lived in McDonaldland, which was all part of an advertising campaign created to appeal to children.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

Trademark Holder: McDonald's Corporation

Location: Currently not on view

See more items in: Work and Industry: Retail and Marketing, Food, Advertising


Exhibition Location:

Data Source: National Museum of American History

Id Number: 1983.0366.01Accession Number: 1983.0366Catalog Number: 1983.0366.01

Object Name: doll

Measurements: overall: 16 1/2 in x 11 3/4 in x 3 1/2 in; 41.91 cm x 29.845 cm x 8.89 cm


Record Id: nmah_679423

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