Lady Wildroot Shampoo


Wildroot Hair Tonic was introduced by the Wildroot Company, Buffalo, N.Y., in 1911. Trademarked in 1932, the Wildroot brand was eventually bought out by Colgate-Palmolive in 1959. The hair tonic was primarily marketed as a dandruff remedy and advertisements in the late 1940s and early 1950s asked, "Can your scalp pass the fingernail test?"

Lady Wildroot Shampoo was introduced in the early 1950s and came in two sizes. This example is the larger of the two. Wildroot used the slogan "Gleams as it cleans, cleans as it gleams!" Advertisements suggest Wildroot stopped selling their Lady Wildroot Line around the mid-1950s.

Date Made: ca 1950s

Maker: Wildroot Company

Location: Currently not on view

Place Made: United States: New York, Buffalo

Web Subject: Hair Care Products


See more items in: Medicine and Science: Medicine, Health & Medicine, Beauty and Hygiene Products: Hair Care and Enhancement, Beauty and Health, Hair Care Products


Exhibition Location:

Credit Line: Gift of Mary E. and Joseph F. Melfi, Jr., Tupper's Drug Store, Summerville, South Carolina

Data Source: National Museum of American History

Id Number: 1980.0698.127Accession Number: 1980.0698Catalog Number: 1980.0698.127

Object Name: shampoohair care productOther Terms: Cosmetics; Patent Medicines; Drugs; Liquid

Physical Description: cardboard (packaging material)glass (container material)paper (container material)plastic (container material)Measurements: overall, box: 6 5/8 in x 4 in x 1 3/4 in; 16.8275 cm x 10.16 cm x 4.445 cmoverall, bottle: 6 1/4 in x 3 5/8 in x 1 3/8 in; 15.875 cm x 9.2075 cm x 3.4925 cm


Record Id: nmah_716476

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